Job Description

Experience:

2 - 5 Years

Graduation:

MBA in Marketing or Equivalent

Number of Positions:

3


A Product Marketing Manager (PMM) is responsible for the commercial success of a product by bridging the gap between product development and sales. Their primary focus is defining how a product is positioned, creating compelling messaging for target audiences, and driving demand through strategic go-to-market (GTM) plans.

Required Candidate Profile

Strong understanding of marketing principles and tactics, as well as experience working with cross-functional teams Strong ability to understand enterprise grade technology products Excellent communication skills, both written and verbal Must be able to effectively communicate technology product concepts to a variety of audiences, creatively Good problem solving and analytical skills Teamwork skills Knowledge of Google Analytics, Mailchimp, MS Office, and other similar content creation, marketing & analytics platforms

Role & Responsibilities:

Develop clear, compelling positioning statements for each product line Create customer-centric messaging frameworks that differentiate Knovos from competitors Define key differentiators and value propositions aligned with target buyer personas Ensure consistent messaging across all marketing channels (website, sales collateral, demos) Competitive Intelligence & Analysis Conduct regular competitive analysis (Relativity, Servicenow, Disco, Clio, HighQ, Ansarada, Legora, etc.) Identify market gaps and positioning opportunities Track competitor messaging, pricing, features, and GTM strategies Present quarterly competitive landscape reports to leadership Sales Enablement & Collateral Create sales playbooks, battle cards, and objection handling guides Develop product demo scripts and presentation decks Build case studies and ROI calculators Provide sales training on product positioning and messaging Create marketing campaigns, collaterals, web content, and sales tools for quick prospect acquisition and education Go-To-Market (GTM) Strategy Support new product launches and feature releases & touchpoint updates. Develop launch plans and marketing collateral Coordinate with Customer, product, sales, and marketing teams on launch timing Customer Research & Feedback Gather market feedback on positioning and messaging Identify customer pain points and feature adoption barriers Translate insights into product recommendations Collaboration & Coordination Work closely with customer, product, sales, and marketing teams Participate in sales & demo calls to understand market feedback * Support content writers with product context and technical details