Job Description

Role Overview

We're looking for a Product Marketing Manager who can be the bridge between product, marketing, and sales--turning product value into compelling stories that drive growth. You'll own GTM execution, messaging, positioning, and enablement while also helping define product-market fit. From launching products to building communities of users and advocates, this role is all about making impact across the full customer lifecycle.

What You'll Do

Drive go-to-market strategy for product launches with sharp messaging and positioning Enable sales and customer success teams with pitch decks, one-pagers, and demos Support Product-Led Growth (PLG) with self-serve enablement, lifecycle campaigns, and adoption programs Plan and execute drip campaigns to reduce churn and increase engagement Collaborate with PMs to enhance onboarding experiences and validate product-market fit Create newsletters, webinars, and thought-leadership content to educate and nurture users Power demand generation and ABM programs by profiling key accounts and supporting outreach Strengthen brand perception by driving reviews & ratings across G2, Capterra, TrustRadius, etc. Build and nurture a community of users and advocates through forums, events, and ambassador programs

? Skills & Experience

2-5 years in product marketing or growth marketing Strong GTM planning & execution skills Proficiency in messaging & positioning frameworks Hands-on with enablement assets (sales decks, demos, one-pagers) Competitor & market research expertise Familiarity with ABM & intent platforms (Clearbit, Apollo, Slintel, 6sense, ZoomInfo) Exposure to LinkedIn Sales Navigator for persona research & outreach support Experience with email/newsletter tools (Mailchimp, Customer.io, ConvertKit) Knowledge of CRM & marketing automation (HubSpot, Salesforce, Marketo, ActiveCampaign) Working knowledge of ASO best practices & tools for cross-functional initiatives Background in community engagement & advocacy programs

Why Join Us?

Be at the forefront of product growth & GTM innovation Work closely with PMs, sales, and leadership on high-impact launches Build communities and advocacy programs that shape the future of our brand Freedom to experiment, execute, and see real impact * A culture that values creativity, ownership, and collaboration