Job Description

Product Marketing Manager- Global Platform for Creators

We are looking for a Product Marketer for a VC Funded global creator platform

Job Profile:

- Own the growth charter end to end for bringing more creators from digital and non-digital channels and getting successful. Assume that you will have different team members/agency partners to enable with execution work on some of these channels.

- Coming up with the product positioning, value proposition and messaging to different target segments of Creators & also their fans and keep evolving it as we grow.

- Launch new features to market and drive adoption on new and existing product features

- Enable sales and partnerships teams with insights, case studies, marketing material and feedback from our existing creator community

- Stay on top of creator sentiment and creator pulse through primary and secondary research.

- Prepare business case for investment in product based on your reading of the market and creator feedback

- Become a domain expert on creator economy over time by culling insights from primary and secondary research

- Work extremely closely with Sales, Product, Tech, Community, Partnerships, and the founding team.

- Help us strategize and execute strategic campaigns and press releases

- Meticulously track and report with strong inclination towards continuous improvement.

Requirements:

- Have at least 3 years of work experience [preferably shown some demonstrable success at an early stage startup]

- You have expertise in a few of these areas ; Email marketing, Ads, Content, Design, Experimentation, Analytics, Branding, Strategy, Campaign Execution, or PR

- Can communicate extremely well ; both written and verbal communications

- Think deeply about problems ; we love working with people who think deep!

- You love to conduct and learn from experiments across different areas of work ; it helps us know that you are not afraid to fail

- You are analytical ; you seek data to draw inferences and hypothesis [you will have access to data to this]

- You are focused on continuous improvements backed by data & insights on the various marketing experiments you undertake.

- You love taking innovative bets (moonshots) from time to time that will help us grab the attention of creators, and different partners involved in creator economy.

- Are super organized and have a knack of organizing your work to share context with the team and creators for keeping people you work with on the same page

- Are someone who believes in constant improvement and revisit processes based on your new learning and insights you find along the way

- Can quickly decide on top most priorities which bring most impact and value, based on your ever changing context

- Are intrigued by the Creator Economy!