Job Description

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of 15+ operating companies, our work saves lives--and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the which makes everything possible.
The Product Marketing Manager is responsible for developing and own product-specific marketing strategies, customer positioning, and commercialization plans. You will collaborate with marketing and product teams to ensure product-market fit and support sales enablement through effective product messaging.
This position reports to the Marketing Director - Equipment Services and is part of the Hardware Solutions marketing team located in the UK or India and will be an on-site role.
What you will do:

• Develop and own product-specific marketing strategies, product positioning, targeting, and commercialization plans.
• Set the goals, objectives, and positioning for marketing campaigns based on market orientation and support the development of persona-driven content to drive message consistency.
• Understand customer needs by supporting market analysis activities to monitor market trends, needs, segmentation, and competitors.
• Partner with product management to define and influence product roadmaps and ensure product-market fit.
• Track product adoption, market share, and messaging impact.

Who you are:

• Bachelor's degree in marketing, business, or a related field.
• At least 5 years' experience in product marketing
• Preferably with experience working in the life sciences, diagnostics, or biotechnology industries.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Experience with eCommerce, digital and full funnel marketing strategies.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

• Ability to travel to events, meetings and customer sites approx. 25% travel including overnight.

It would be a plus if you also possess previous experience in:

• Demand generation marketing
• Value proposition development

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at .
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .

Skills Required