Job Description

About Avaya
Avaya is an enterprise software leader that helps the world's largest organizations and government agencies forge unbreakable connections.
The Avaya Infinity(TM) platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships.
We believe success is built through strong connections - with each other, with our work, and with our mission. At Avaya, you'll find a community that values your contributions and supports your growth every step of the way.
Learn more at https://www.avaya.com
Description
Location - INDIA
Strategic Positioning & Messaging:

• Develop and own the core product positioning and messaging for Avaya's CX, CC, or UC software focusing on business outcomes delivered through AI, cloud, and digital transformation.
• Craft compelling narratives that highlight the unique value of our solutions in tandem with strategic partners like Databricks, Verint, or RingCentral delivering superior business outcomes (e.g., deeper customer insights, hyper-personalized journeys, improved agent efficiency).
• Translate complex technical features, including AI, into clear, concise, and compelling value propositions for target personas (e.g., CIO, VP of Customer Experience, Operations Leaders).

Go-to-Market (GTM) Strategy & Execution:

• Lead the GTM strategy and execution for new product launches and releases, ensuring alignment across Product Management, Sales, Marketing, and Channels.
• Develop integrated marketing plans that drive demand generation and pipeline growth across on-premises, hybrid, and cloud hyperscaler deployments (e.g., Microsoft Azure, Google Cloud, AWS).
• Drive the messaging for our open platform vision, demonstrating how the integration of best-of-breed partner tools maximizes flexibility and innovation.
• Explicitly integrate technology partner joint value propositions into core launch plans.

Sales & Partner Enablement:

• Create high-impact sales tools and training materials (e.g., battlecards, solution briefs, competitive guides, ROI tools, demo scripts) that empower direct sales and channel partners to effectively sell Avaya's solutions.
• Train Avaya's direct sales and channel partners on the commercial and technical benefits of Avaya and technology partner solutions, ensuring they can articulate the "better together" story.
• Serve as a liaison between Avaya Product Management and Marketing teams to ensure marketing alignment and clear value communication.
• Act as a subject matter expert in competitive scenarios, providing guidance on how to position Avaya against key competitors in both the premise-based and cloud markets.

Thought Leadership & Customer Engagement:

• Be the expert on the buyer - their journey, pain points, and key buying criteria.
• Act as a customer-facing spokesperson and presenter for your product area and the technology partner ecosystem strategy. This includes presenting confidently in front of customers, prospects, analysts, and industry events.
• Develop content (e.g., webinars, white papers, case studies) that establishes Avaya as a leader in delivering AI-powered, integrated solutions via our open platform and best-of-breed technology partners.

AI Integration & Tooling:

• Systematically employ AI tools in your daily work (e.g., using generative AI for first-draft content, analytical AI for market landscape intelligence, or conversational AI for buyer analysis) to maximize efficiency and strategic insight.

Requirements

• 5+ years of progressive experience in Product Marketing for enterprise B2B software, preferably with experience in the CX, Contact Center (CCaaS), or UC (UCaaS) domains. 7+ years in absence of a degree in Marketing, Business, or a related technical field.
• Experience marketing integrated solutions and managing GTM strategies within a complex technology ecosystem.
• Proven ability to present complex technical concepts to large, senior-level audiences (C-suite, VPs) and the sales team with confidence and clarity.
• Demonstrated experience marketing solutions across both on-premises and cloud consumption / deployment models and a strong understanding of the hyperscaler ecosystem (AWS, Azure, GCP).
• Excellent written and verbal communication skills with a portfolio of impactful sales enablement and marketing content.
• Strong familiarity with data / AI platforms, conversational AI, or WFO / WFM solutions.
• Hands-on experience, with a strong willingness to leverage AI in daily marketing / business workflows to enhance speed, insight, or content quality. (Mandatory)
• Analytical, data-driven mindset with experience defining and tracking key product marketing metrics (e.g., adoption rates, pipeline contribution, win / loss).

Skills Required