Job Description

Overview Please note : We are a remote-first organization so you can work from anywhere in India. You may be required to travel to our Mumbai office based on business requirements or for company/team events. CACTUS is looking for a Product Marketing Lead for its products - Paperpal, R Discovery and Researcher.Life. The goal is to scale the business, drive customer retention and manage all customer communication for our products. The Product Marketing Lead will liaise with the product team, internal stakeholders, marketing channel leads and agencies and will report to the Director - Product Marketing Job Responsibilities Plan and execute high-converting marketing strategies based on data analytics to drive brand awareness and sales Identify opportunities to scale business, acquire new customers, and drive customer retention from channels including, but not limited to, email marketing, in-product engagement, website, blog Scale email marketing and other organic channels to drive business growth Initiate and drive GTM programs including webinars, trade shows, social media, content marketing, etc. and working with channel owners on execution Analyze campaign performance and suggest improvements, report on sales revenue generated from marketing efforts Identify opportunities, threats and challenges in markets and act accordingly Qualifications and Prerequisites Atleast 8 years of marketing experience, specifically in growing B2C tech products Bachelor\'s degree in marketing, communications, or a related field Proven track record in crafting comprehensive marketing plans covering strategy, customer research, competitive analysis, product requirements, messaging, and pricing Ability to collaborate with cross-functional teams across different geographic locations Experience and proficiency in Google Analytics, Adwords, social media analytics, website tools, and Clevertap Previous experience managing a small team of 1 or 2 marketing associates Additional Information CACTUS is a culture-driven company powered by its people, their passion, and their inspiration. All Cactizens live by the culture and values that define us. We value people for their talent, personality, competency, and the ability to learn and grow. We create a work environment that allows people to thrive and show their best performance. We believe in meritocracy. We take pride in our diversity. We strive to embrace diverse voices and create an inclusive workplace. We encourage all Cactizens to talk openly about their ideas and opinions and provide feedback to anyone who is a part of CACTUS, regardless of designation, experience, or seniority. We also encourage them to place their trust and be open to differences in opinions and feedback. About CACTUS Cactus Communications is a science communication and technology company. We specialize in AI products and solutions that improve how research gets funded, published, communicated, and discovered. We offer editorial, translation, education, and training solutions for researchers strategic and tactical scientific content solutions to global life science organizations AI-powered scholarly publishing products for journals and researchers and solutions for science dissemination and engagement with peers, public, and policymakers for wider research outreach. We have offices in London, Princeton, Singapore, Beijing, Shanghai, Tokyo, Seoul, and Mumbai a global workforce of over 3,000 experts and customers from over 190 countries. Awards and Recognition Cactus Communications has consistently ranked among the top 20 on the global list of the Top 100 Companies for Telecommute Jobs since 2016. Recognised as \'Employers of the Future\' two years in a row in 2023 and 2022, in a study by LeadUp Universe, Fortune India and Work Universe Recognised as One of India\'s Top 100 best Workplaces for Women by Great Place To Work in 2022 Winner of \'Best Innovation Leveraging AI Services\' at AWS AI Conclave 2022 Recognized as one of the Best Companies for Millennials 2019 by Times Ascent and Learning & Organisation Development Roundtable Emerged as one of India\'s Top 10 Safe Workplaces for Women in a survey conducted by Rainmaker in 2019 Ranked #1 among India\'s Great Mid-Size Workplaces by Great Place to Work Institute in 2017

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