Job Description

About the Role

We are looking for a dynamic

Product Marketing Executive

to support our Hardware + Software product line. The role combines

product demos, market research, DB building, lead nurturing, coordination with B2B sales teams

, and

basic tech support ticket handling

.
Ideal for candidates who enjoy interacting with prospects, understanding customer pain points, and contributing to both marketing and presales activities.

Key Responsibilities1. Product Demo & Presales Support

Conduct

online & onsite product demonstrations

for prospects. Understand customer needs and align product capabilities accordingly. Prepare product walkthroughs, demo scripts, and feature highlight decks.

2. Market Research & Database Building

Perform

industry and region-specific research

to identify potential clients. Build and maintain a

target database

(companies + decision-makers) based on identified segments. Analyse competitor products and market trends after internal discussions.

3. Lead Generation & Nurturing

Run

inside sales campaigns

including cold calling, email follow-ups, WhatsApp outreach, and LinkedIn outreach. Engage with prospects who have shown interest in earlier marketing campaigns. Maintain CRM hygiene: update conversations, follow-ups, and funnel movement.

4. Coordination with B2B Sales Teams

Work closely with field sales teams on: Demo arrangements Lead qualification Opportunity handover Follow-up updates

5. Product Tech Support (Level-1)

Handle

basic product queries

from existing customers. Log, track, and close technical support tickets within the defined

TAT

. Coordinate with the product/engineering team for escalations and quick resolutions.

6. Marketing & Content Inputs

Contribute to case studies, product FAQs, demo videos, and feature highlight content. Provide inputs for product improvements based on customer conversations.

Skills & Experience Required

Experience in

product marketing / presales / inside sales / lead generation / tech support

. Comfortable with

cold calling, customer communication, demo presentation

. Good understanding of hardware or software products (or willingness to learn both). Strong research capabilities for industry and competitor mapping. Ability to multi-task across marketing, sales support, and tech support. Good communication in English is mandatory.

Preferred Background

Candidates from

IT, IoT, Hardware, SaaS, ERP, CRM, POS

, or any technical product background. Experience in

B2B sales support

,

customer-facing roles

, or

tech product presentations

. Candidates from

Tamil Nadu (Chennai, Coimbatore, Salem, Madurai, Erode, Trichy)

who are willing to

relocate to Coimbatore

.

Experience:

1+ to 3+ years (Product Demo / Market Research / Inside Sales / Presales)
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person