Job Description

1. Lead Management:

Capture and qualify leads from various sources like website, email inquiries, e-commerce platforms, and lead forms. Create and maintain spreadsheets for bulk lead imports from roadshows, conferences, and e-commerce websites. Generate reports to track the performance of lead generation campaigns Execute targeted campaigns for product promotion, upcoming events/webinars, new brochures, and special offers. Manage survey forms related to lead generation. Build and manage targeted lists for institutions, commercial accounts, and specific customer segments.

2. Digital Marketing/ Content Creation

Craft social media posts for webinars, events, and fine chemicals. Develop content for Social media covering other product lines Design web banners and create promotional videos. Collaborate on flyer, brochure other promotion material content creation and design

3. E-Commerce

Manage product listing for platforms like IndiaMart, and other future collaboration within the decided template & requirement as necessary.

4. Marketing Inventory Management:

Oversee the printing and production of marketing materials such as brochures, display product labels, and standees. Maintain an accurate inventory of marketing materials and manage requests for new materials.

5. Event Management (Roadshows & Conferences):

Attend and represent at roadshows and Conferences Coordinate logistics for roadshows and conference participation, including obtaining permission letters, arranging display materials, and managing booth/stall setup. Process invoices for booth rentals, travel expenses, vendor payments, and marketing materials printing. Ensure timely approval and payment for valences according to company guidelines.

6. Competitive Analysis:

Research and compile competitor data to identify strengths and weaknesses compared to our product portfolio. Develop product specification comparison sheets for sales and marketing teams.

7. Communication & Collaboration:

Regularly share updates on product marketing activities with the sales team via email or WhatsApp. Collaborate with internal teams (Sales, Design, Content) to ensure a cohesive marketing strategy. Proofread marketing materials for accuracy and consistency.

8. Product Demo

To conduct Product demos at customer site and during Roadshow/conferences. Assist Instrument installation at customer site.

9. Education

Bachelor in Science (Biotechnology, Biomedical Science, Life Science)
At least 2 years of relevant work experience

Job Types: Full-time, Contractual / Temporary
Contract length: 12 months

Pay: ?15,000.00 per month

Work Location: In person