About Us :
Boss Wallah is a platform empowering small business owners and aspiring entrepreneurs with the skills, support, and expert guidance needed to start and grow their businesses. We offer courses from successful entrepreneurs across 100+ business areas, access to 2,000+ experts, and content in six languages (Telugu, Tamil, Kannada, Hindi, Malayalam, and English).###
Key Responsibilities
Execute and monitor
multi-channel Product Marketing campaigns
across Push, WhatsApp, and Email.
Track and analyze
campaign performance data
; prepare regular reports and insights for decision-making.
Build and maintain
dashboards
to track engagement and funnel-level impact of marketing initiatives.
Assist in
experiment setup, tracking, and performance analysis
to identify high-performing journeys.
Support
audience segmentation and targeting
for personalized campaign execution.
Identify
optimization opportunities
to improve engagement, conversion, and retention across channels.###
Skills Required
Strong
analytical and data interpretation skills
.
Good understanding of
data visualization and reporting
(e.g., Google Sheets, Looker Studio, or similar tools).
Familiarity with CRM and marketing automation tools such as
WebEngage
,
Netcore
, or equivalent (preferred).
High attention to detail, structured thinking, and an interest in
product marketing and user behavior
.
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