Job Description

Note: Please do not apply if you are currently working in an E-Commerce company.Note: We are specifically looking for candidates who are currently employed at a B2C tech product company.No.Of Positions : 8MandatoryStrong B2C Product Marketing ProfileMandatory (Experience 1) : Must have 2+ YOE in product marketing for digital productsMandatory (Experience 2) : Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etcMandatory ((Experience 3) : Experience launching or scaling a mobile app, preferably iOSMandatory (Company) : B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)Role & Responsibilities- We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team.- The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.- Go-to-Market Strategy : Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.- Competitor Research : Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.- User Lifecycle Management : Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.- A/B Testing : Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.- App Store Optimization (ASO) : Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.- Stakeholder Management : Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.Ideal Candidate :- Communication : Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.- Product Analytics : Strong understanding of product analytics and the ability to derive actionable insights from data.- App Media Buying : Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI.- App Monetization : Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.- Design and Messaging : A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.Perks, Benefits and Work Culture :- Flexible work hours and leaves- Salary advance- Maternity/Paternity leave benefits & adoption assistance- Butler & Concierge services- Team Off-sites & CelebrationsBeyond Work :- Insurance benefits for you and family- Interest-free loans- Gift vouchers for special moments- Fully-equipped Gym- Education Sponsorship Programs (ref:updazz.com)