Job Description

About Company:
Our client is the brand has built a strong reputation since its establishment in 1908. It has become a prominent name in producing high-quality, innovative products for the print and imaging, labeling, and sewing markets. Key offerings include laser printers, Multi-Function Centers (MFCs), fax machines, labelers, label printers, and a wide range of home and industrial sewing machines. Committed to a "Customer First" approach in all aspects of its business, this trusted global brand consistently meets the diverse needs of customers through a comprehensive range of quality solutions.
An Ideal Candidate:
In product or category management within the hardware, printing, or related sectors. A commercial mindset with a proven track record of achieving product-based sales targets. Excellent communication, data analysis, and cross-functional coordination skills. Ability to balance strategic thinking with hands-on execution. Applies a fact- and data-driven approach with strong attention to detail, while maintaining both macro and micro perspectives. Possesses a hybrid mindset - both office-smart and street-smart.
Key Competencies:
Roles & Responsibilities
Product Lifecycle & Category Management

• Oversee end-to-end lifecycle for assigned hardware products from launch to phase-out
• Monitor product sales, inventory, profitability, and overall category health across all channels
• Identify gaps in the product portfolio and recommend new product introductions or rationalizations

Go-to-Market (GTM) Strategy

• Define and implement GTM plans in coordination with sales, marketing, and HQ teams
• Support local campaigns, pricing structures, bundling, and promotional strategies
• Create and deliver sales enablement materials (e.g., product decks, training guides, comparison charts)

Sales Target Ownership

• Own the product category's annual sales and revenue targets, working closely with regional sales teams
• Regularly review sell-in/sell-out reports, identify performance gaps, and develop corrective action plans
• Proactively support field teams and partners in achieving their quotas through product-driven initiatives

Stakeholder Collaboration

• Coordinate with APAC/HQ on product roadmap alignment, pricing, benchmarking, and forecast planning
• Engage with supply chain teams for demand forecasting, allocation, and inventory optimization
• Partner with service teams to provide technical product support and address field issues

Market Intelligence & Competitive Benchmarking

• Analyze market trends, pricing dynamics, and competitor movements to maintain category competitiveness
• Leverage customer feedback to inform future product improvements and positioning strategies

Skills Required