Job Description

Job Requirements
Job Title: Product Campaign Strategy - Assets Business Xsell
Roles and Responsibilities:

• Spearhead the campaign planning and strategy objective on the existing to Bank customer base by innovating on derived data variables and optimizing on the communication channel mix.
• Co-ordinate with BIU and Analytics team to add intelligence on the existing ETB customers for effective cross-sell
• Strategize the effective communication channel mix to minimize the CAC
• Explore alternative communication channels that will boost cross-sell penetration
• Month on month tracking and Improving the Cross Sell product portfolio KPIs through analysis and strategic initiatives
• Build and innovate on the existing voice bot and drive it as a COE to establish the same as a profitable channel of acquisition
• Track campaign KPIs by channel to identify gaps and strategize for better performance month on month
• Collaborate with the Call Centre team for optimizing the dialer strategy to maximize the outbound and inbound conversions
• Ensure that MIS are shared on regular basis to respective.

Key Skills:

• Business and Analytics acumen is a key skill required to deliver on the "as-is" and "to-be" process
• Strong MS Excel skills to drive data-driven decision making, reporting and campaign base preparation
• Understanding of Digital Campaigns/ Call Centre operations workflow to drive synergistic efficiencies on both
• Thought Leadership and Team Management

Education Qualifications:
Post Graduation: MBA/PGDM preferred
Graduation: Any
Experience: 8-10 years of experience in product management

Skills Required