The candidate shall be responsible for creating marketing mix, design and implementation of successful marketing strategies. The incumbent will also develop and execute HCP and Consumer communication strategy to position and differentiate the portfolio amidst market dynamics. The incumbent will also work on the omnichannel marketing strategies for the portfolio whilst liasioning with key stakeholders from various functions.
Accountabilities and Responsibilities:
Development/ Usage of communication strategy tools
Explore/ Identify potential market segments new frontiers
Training of sales force for implementation of promotional strategy, USPs etc
Collecting observations and brand insights through customer visits
Review on effectiveness of strategies, tools etc
Feedback from internal customers ( line managers etc.)
Interaction with sales colleagues (phone calls, personal interaction, meetings etc)
Travel to locations to oversee implementation of marketing programs
Promotion Plans and Communication Strategies
Competencies Skills
Analytical skills
Pharma Industry Insights
Strategic Thinking
Basic Business Skills
Communication skills
Networking
Desired candidate profile:
Education:
Bachelors (any) + MBA in Marketing
Experience:
4 years in product/brand management within any therapy area willing to come under Women//'s Health but only from good competitor companies .
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.