Job Description

Partner with Sales team in the organization to uplift marketing function by implementation & execution of key marketing activities, running campaigns etc.Key Accountabilitiesxc2xb7 Define, develop and execute product marketing strategies within the product line and marketing function, consistent with overall business objectives.xc2xb7 2. Manage a product portfolio by working with all stakeholders to establish and support product portfolio strategies, business plans and key initiatives.xc2xb7 3. Crafting all Marketing strategies, including Digital, Advertising, Communications and Creativesxc2xb7 4. Identify Market Trends, Key Thought Leaders and Key Market Driversxc2xb7 5. Lead the launch plan of new products in accordance to launch excellence processxc2xb7 6. Generate customer insights and integrate them into overall strategy.xc2xb7 7.Lead and execute events such as conference participation, internal sales annual meets, dealer meets etcxc2xb7 8. Conduct regular field work along with sales team to gather consumer insights and understanding of patient journey to identify the pain points and unmet needs to develop key strategies for product portfolio growth.xc2xb7 9. Analyze and generate insights on category sales performance on a monthly basisKey DecisionsCapabilities; Qualifications and Experiencexc2xb7 Preferably a MBA in marketingxc2xb7 Experience in Medical Devices / Critical Care.xc2xb7 Expert knowledge of medical device or related industryxc2xb7 Knowledge of company and competitor productsxc2xb7 Effective and creative customer problem solving skills.xc2xb7 Excellent verbal, written and presentation communication skills.xc2xb7 The candidate should have at least 4 years of Product Management experience in medical devices/ medical equipment company.xc2xb7 Creativity & Innovation in developing marketing Campaigns .Strategic and Analytical thinkingxc2xb7 Excellent Communication / Networking / Influencing Skillsxc2xb7 Process oriented & Organized xe2x80xa2 Internal Stakeholder Managementxc2xb7 Obsession for acquiring Knowledge (Market / Customer / Product / Competition)xc2xb7 Market Research and Data Orientationxc2xb7 Project Management SkillsInformation at a GlanceReq ID: 8770Posting Start Date: 23/05/2025Working Location: HybridCategory: MarketingFunction: Wound CareJob Posting Location: India Sales OfficeMxc3xb6lnlycke is a world-leading medical products and solutions company that equips healthcare professionals to achieve the best patient, clinical and economic outcomes. xc2xa9 2024 Mxc3xb6lnlycke Health Care AB

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