:
Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research
Planning & execution of strategies and plan, responsible for brand and BU promotion budget and P&L. Drive sales to achieve targets.
Responsible for managing sales forecast, budget planning (Revenue and expenses)
Define the strategic priorities for the brand and category for each brand/category which the person would manage
Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)
Conduct monthly reviews with country teams on KPIs for branded formulations
Cross functional collaboration (sales/purchase/medical/market research)
Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities
Customer connect & KOL development through CME to get marketing insights and feedback on brand etc
Participate in quarterly meetings with business and country teams thereby getting to understand business needs to help support the country in their business objectives
The job needs travel for CSR events and quarterly business meetings
Behavioural Skills:
Strong collaborator and excellent communication
Good at building and leveraging relationships
Adaptability and change management skills
Creative and good analytical thinker
Skills & Attributes Technical Skills:
Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources
Ability to analyze market trends, competitor activities, and customer needs within the generics market
Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles.
Job Type: Full-time
Pay: ?400,000.00 - ?750,000.00 per year
Benefits:
Cell phone reimbursement
Food provided
Health insurance
Internet reimbursement
Paid sick time
Provident Fund
Ability to commute/relocate:
Verna, Goa: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person
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