Job Description

- Product Manager - Mandate Business- Focus: Commercial Real Estate- Reporting to Marketing Lead- Experience: 3-5 years of direct experienceObjectives of This Role:- Drive the product and business planning part of real estate projects- Understand client profiles, segment and sub-market trends and demand-supply dynamics, for mandate projects- Assess competitor offerings and translate into actionable product strategy- Under product life-cycle and develop programs to sync into marketing and sales,- Develop, implement and manage development timelines across multiple departments and stakeholder groups,- Co-ordinate product development with stakeholder teams, architecture, legal, finance, marketing, and sales,- Research, evaluate and create product concepts to support business discussionsPrimary Responsibilities:- Map the competitive landscape, pricing trends, absorption rates, demand corridors, and tenant expectations within the target micro-market.- Conduct SWOT analysis of the asset (location, positioning, connectivity, infrastructure, legal, etc.).- Maintain accurate and updated information on new launches, approvals, construction status, and market trends.- Engage with all stakeholders to understand the progress of the business case and mandate goals.- Drive decisions on unit configurations, floor plans, amenities, pricing strategy, and USPs.- Analyze micro-market dynamics to determine the right mix of unit sizes, typologies, and target audience.- Ensure internal teams are aligned with the product roadmap, positioning, and timelines.- Partner with marketing, sales, and branding teams to craft compelling product narratives.- Drive the creation of collaterals - brochures, websites, walkthroughs, and presentations - that communicate the product's value proposition effectively.- Monitor customer engagement and response pre-launch and post-launch.- Define pricing strategy, offers, incentives, and other launch mechanics. (ref:updazz.com)

Skills Required