Job Description

Qualifications:

• 5+ years of experience in digital media, product management, or performance marketing.
• Deep understanding of digital media tactics and platforms, including programmatic, social, CTV, onsite and offsite retail media.
• Experience with media optimization strategies (e.g., pacing, bidding, A/B testing, targeting refinements).
• Strong analytical skills with experience in campaign analytics, reporting platforms, and data visualization tools (e.g., Looker, Tableau).
• Proven success building or managing performance-focused media or marketing platforms.
• Strong collaboration and communication skills with cross-functional teams.
• Familiarity with retail media networks, shopper marketing, or CPG advertising is a plus.

Preferred Skills:

• Experience working with DSPs, social media platforms, or ad servers.
• Familiarity with machine learning applications in media optimization.
• Ability to translate complex data into clear product requirements and user experiences.

Key Roadmap Targets for 2025

• Automated campaign publishing to social platforms
• Automated intra-campaign rebalancing to optimize delivery by platform
• Automated campaign optimization across onsite/offsite retail media campaigns
• Dynamic creative optimization (DCO) for AB testing and automated optimization