Job Description

Growth PM (Acquisition)

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Title: Product Manager - Growth Experience: 2-3 years


Own the acquisition and activation funnel to drive efficient, scalable user growth through data-driven experimentation, channel strategy, and conversion optimization across the end-to-end journey from first touch to monetization.

Role summary: Focus on user acquisition, activation, and monetization using product-led experiments, funnel analysis, and growth loops while collaborating cross-functionally with marketing, data, design, and engineering. Responsibilities: + Own acquisition and activation metrics; analyze conversion, CLV, and churn to prioritize high-ROI growth bets and experiments. + Design and run A/B tests across landing pages, onboarding, pricing/packaging, and paywalls to improve conversion and reduce friction.
+ Build and optimize growth loops (SEO/SEM, referral programs, partnerships) in partnership with GTM teams and engineering for scalable PLG motions.
+ Instrument tracking and build self-serve dashboards; monitor signups, activation, trial-to-paid, and payback to inform roadmap.
+ Translate insights into clear PRDs and iterative launches; communicate results and next steps to stakeholders.
Qualifications: + 2-3 years in product/growth with a track record of experiments that moved core funnel metrics in B2C/B2B2C contexts. + Hands-on SQL for slicing cohorts, funnel deep-dives, event/query design, and experiment readouts; comfort with GA4/Mixpanel/Amplitude and spreadsheets.
+ Experience on Performance Marketing ( META Ads, Google Ads)
+ Strong hypothesis-driven thinking, prioritization, and cross-functional collaboration; familiarity with PLG and growth metrics.
Success metrics: + Uplift in CVR across key steps (visit signup, signup activation, trial paid), lower CAC payback, and improved LTV/CAC and retention

Qualifications

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Qualifications: + 2-3 years in product/growth with a track record of experiments that moved core funnel metrics in B2C/B2B2C contexts. + Hands-on SQL for slicing cohorts, funnel deep-dives, event/query design, and experiment readouts; comfort with GA4/Mixpanel/Amplitude and spreadsheets.
+ Experience on Performance Marketing ( META Ads, Google Ads)
+ Strong hypothesis-driven thinking, prioritization, and cross-functional collaboration; familiarity with PLG and growth metrics.
Success metrics: + Uplift in CVR across key steps (visit signup, signup activation, trial paid), lower CAC payback, and improved LTV/CAC and retention

Additional Information

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Own the acquisition and activation funnel to drive efficient, scalable user growth through data-driven experimentation, channel strategy, and conversion optimization across the end-to-end journey from first touch to monetization.

Responsibilities: + Own acquisition and activation metrics; analyze conversion, CLV, and churn to prioritize high-ROI growth bets and experiments. + Design and run A/B tests across landing pages, onboarding, pricing/packaging, and paywalls to improve conversion and reduce friction.
+ Build and optimize growth loops (SEO/SEM, referral programs, partnerships) in partnership with GTM teams and engineering for scalable PLG motions.
+ Instrument tracking and build self-serve dashboards; monitor signups, activation, trial-to-paid, and payback to inform roadmap.
+ Translate insights into clear PRDs and iterative launches; communicate results and next steps to stakeholders.