Job Description

Company Profile:

is a fresh dog food company with its head office in Model Town, Delhi. Benny's Bowl is the same food that you would cook in your own kitchen or eat yourself, but our experts have ensured that it has the right nutrition and avoids the hassle of cooking yourself. Our food is cooked fresh, using whole and real ingredients, only fresh meat & fresh vegetables without any preservatives or additives at any stage. It is packed in sophisticated retort technology used to pack food for astronauts which allows shelf life of two years.

Role Overview:

We are looking for a passionate and innovative Product Manager to lead the development and launch of new products in the pet food category. You will play a critical role in identifying pet nutrition trends, creating differentiated offerings, and ensuring successful product launches that meet both pet and pet parent expectations. This role requires a deep understanding of consumer needs, nutrition science, and cross-functional collaboration.

Key Responsibilities (KRAs):

Market & Consumer Insights

Conduct in-depth research on pet food trends, consumer behavior, and nutritional requirements. Gather insights from vets, pet parents, and channel partners to identify new product opportunities. Benchmark global pet food innovations and adapt them to local markets.

Product Strategy & Development

Own the full lifecycle of new product development -- from concept to commercialization. Define product positioning, nutritional goals, ingredient selection, packaging type, and pricing. Collaborate with R&D, nutritionists, procurement, and manufacturing teams to develop high-quality formulations.

Go-to-Market Execution

Develop GTM strategies including packaging design, channel launch plans, and promotional ideas. Work with marketing and sales teams to build launch campaigns and product training decks. Track performance post-launch and suggest iterations based on feedback and data.

Cross-functional Coordination

Act as the single point of contact between product, marketing, production, and supply chain. Ensure timely sampling, testing, regulatory checks, and vendor coordination for smooth execution. Maintain launch calendars, budgets, and project timelines.

Compliance & Quality Focus

Ensure all new products comply with FSSAI and other relevant food safety guidelines. Maintain documentation for labeling, nutrition facts, claims, and certifications.

Qualifications:

Bachelor's/Master's in Food Technology, Animal Nutrition, Veterinary Science, Business, or related fields. 3-6 years of experience in product management, preferably in FMCG, pet food, or health/nutrition sectors. Strong understanding of pet food categories - dry, wet, treats, supplements, etc. Experience in launching new food or pet-related products across multiple formats. Excellent project management, communication, and analytical skills.

Nice to Have:

Passion for pets and prior experience working in the pet care ecosystem. Exposure to D2C brands and digital-first product launches. Familiarity with nutritional labeling, ingredient sourcing, and packaging trends. Pet Lover

Location

: Panchsheel Park, Delhi (5 minutes walk from Metro Station)

Employment Type

: Full Time, Work from Office, 6 Days Working

CTC:

Based on experience and profile

Joining

: Immediate preferred

Job Type: Full-time

Pay: From ?25,000.00 per month

Benefits:

Health insurance
Schedule:

Morning shift
Work Location: In person