Job Description

Job Requirements
Job Title - Product Manager - Demat & ASBA
Place of work - Mumbai
Business Unit - Retail Banking
Function -Branch Banking
Job Purpose :
IDFC FIRST Bank wants to offer demat and ASBA services to its customers to give them a full service banking and investment management experience.The incumbent will lead the banks effort to flesh out it product proposition & offering to encompass all aspects of a customer's interactions with a Bank
Roles & Responsibilities:

• Define Process Flow for offering Instant Demat Account and paper based demat account offering
• Define process flow for ASBA application
• Design and Update Account opening,Services request form and demat servicing forms
• Closely work with Compliance, NSDL Team on regulatory update
• Evaluate and benchmark the demat charge scheme
• Support on demat and ASBA application Testing coordination with exchange and NSDL
• Closely work with Net banking teama and ASBA application team for customer journey improvement
• Enhance and evalaute the ASBA offering of the Bank.
• Train and resolve queries on Demat and ASBA offering to front end teams
• Develop 3in1 offering with demat and bank with bank and trading account with SEBI registered broker

• Digital campaign to open Demat account to existing customer base
• Digital campaign to existing customer base to user IDFC FIRST bank account for ASBA offering
• Work with marketing Team on Website Update and Changes as pre regulatory changes and product offering