Manage tie-ups with large-format retail chains, supermarkets, and cash-and-carry stores.
Drive business through monthly and quarterly joint business plans (JBP).
Coordinate with supply chain and merchandising teams for order fulfillment and planogram execution.
Negotiate terms, margins, and marketing spends with modern trade partners.
Plan and execute in-store promotions, visibility campaigns, and sampling activities.
Track sales performance, stock levels, and in-store execution across chains.
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