Develop strategic marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning.
Drive new business and opportunities for the Business Unit and Technology Group.
Develop new product feature and functionality in partnership with Engineering.
Provide customer use-case examples to engineering and act as the primary bridge between customer feedback and requirements and R&D.
Drive resolution of customer satisfaction issues.
Manage issues associated with ordering of product, systems and tools, and manufacturing supply.
Forecast and help drive opportunities for product lines with annual revenues in millions.
Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features.
Develop and drive competitive marketing campaigns to ensure Cisco's market share and profitability including press releases, launch materials, customer presentations, videos, PodCasts, and sales training materials.
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