Formulate marketing strategy to ensure achievement of budgeted profitability for both Stabilizers & Modifiers business in co-ordination with sales and R&D team.
Market analysis & Competition mapping.
Media and Promotional event planning and budgeting.
Customer complaint / feedback management and improvement initiatives
Portfolio expansion and product management activities for sustainable growth.
Responsible for social media, website, Exhibition and digital marketing initiatives, development & promotions for RIPA
Product management functions product branding, competition mapping, development of sales tool, product code and HSN code management for RM and FG in both SAP and ERP
SAP/ERP process compliances & implementations
Close coordination with cross functional team to support business development requirements