Job Description

We're a growing D2C beauty and wellness brand looking for a hands-on

Product Growth & Marketing Manager

who can drive performance, content, and influencer-led growth across platforms. You'll work closely with the founder and creative teams to scale brand visibility, customer acquisition, and product launches.

Key Responsibilities:

Plan and execute

paid campaigns

on Meta (Facebook/Instagram) and YouTube Manage

Instagram, YouTube, and LinkedIn content calendars

Run

influencer marketing campaigns

(barter + paid) across beauty & lifestyle creators Own

SEO, blog planning

, and on-site content improvements Work with product/design teams for

landing pages, creatives, and retention flows

Analyze campaign performance via

Meta Ads Manager

,

GA4

, and reporting tools Support

email/SMS campaigns

for product launches,

UGC

, and community content

What We're Looking For:

3-5 years of experience in

D2C marketing, beauty/wellness, or digital agencies

Proven experience with

Meta Ads, SEO, influencer collabs, content strategy

Experience managing

brand accounts on Instagram, YouTube, LinkedIn

Understanding of

GTM, campaign planning, and content funnels

Bonus: Familiarity with tools like Shopify, Klaviyo/MoEngage, Canva, or Webflow A creative and proactive mindset with strong attention to detail

Why Join Us?

Join a brand that values content, innovation, and creative freedom Direct collaboration with founders, marketers, and designers Room to grow, experiment, and drive your own campaigns Build a career in a fast-growing D2C brand in the beauty/wellness space
Job Types: Full-time, Permanent

Pay: ?600,000.00 - ?1,000,000.00 per year

Benefits:

Flexible schedule Health insurance Leave encashment Life insurance Provident Fund
Experience:

Meta Ads / Performance Marketing: 3 years (Required) D2C or beauty/wellness brands: 3 years (Required)
Work Location: Remote