Assist in developing annual marketing plans and brand strategies.
Conduct market research, competitor analysis, and identify product opportunities.
Support product positioning, pricing, and promotional strategy.
2. Marketing & Promotional Activities
Develop promotional inputs such as visual aids (VA), leave-behind literature (LBL), brand reminders, campaign materials, etc.
Coordinate with creative agencies for designing and printing of promotional collaterals.
Plan and execute marketing campaigns, CMEs, webinars, and other brand-building activities.
3. Sales Team Support
Provide timely product training and updates to the field force.
Prepare product manuals, training modules, and brand presentations.
Gather feedback from the field team and analyze product performance.
4. Product Life-Cycle Management
Monitor stock levels, product demand, and forecasts to avoid shortages or excess inventory.
Assist in new product launches including content development, packaging coordination, and communication planning.
5. Medical & Scientific Content
Work with the medical team to develop accurate scientific content, product monographs, and clinical briefs.
Stay updated with recent clinical studies and therapeutic advancements.
6. Cross-Functional Coordination
Coordinate with supply chain, regulatory, design agencies, sales teams, and vendors.
Ensure timely execution of marketing activities and project deliverables.
7. Performance Monitoring
Track brand performance through sales data, market research, and competitor analysis.
Support in preparing MIS reports and performance dashboards.
Skills Required
Good understanding of pharmaceutical products and therapeutic segments.
Strong analytical and research skills.
Proficiency in MS Office (Excel, PowerPoint).
Good communication and presentation skills.
Creative thinking and ability to handle multiple projects.
Basic knowledge of medical/scientific concepts.
Educational Qualification
B.Pharm / M.Pharm / B.Sc / M.Sc (Life Sciences)
MBA in Marketing (preferred but not mandatory for 2-3 years' experience)
Key Competencies
Attention to detail
Time management
Team collaboration
Problem-solving
Customer and market orientation
Benefits :
PF, ESIC, Gratuity, Bonus, Health Insurance, Group Personal Accident Insurance, Group Term Life insurance, 2nd & 4th Saturday off
Growth Opportunity
Mail ID-mitesh.khant@arinnalifesciences.com
Job Types: Full-time, Permanent
Pay: ₹350,000.00 - ₹375,000.00 per year
Benefits:
Cell phone reimbursement
Flexible schedule
Health insurance
Leave encashment
Life insurance
Paid sick time
Provident Fund
Work Location: In person
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