Job Description

At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
About Us:
At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
Key Responsibilities
Strategic Consulting & Solutioning

• Translate client briefs: Deconstruct full-funnel marketing briefs from media agencies and brands, transforming vague requirements into actionable, platform-centric advertising solutions.
• Full-Funnel Expertise: Apply expert knowledge in general audience planning, inventory forecasting and planning, and ad creative strategy to design integrated solutions for both brand-building and performance objectives.
• Platform Integration: Serve as the product expert, demonstrating how our platform's features and capabilities can be leveraged to meet specific client KPIs across web and app marketing campaigns.
• Bespoke Proposals: Create compelling, data-driven proposals that clearly articulate the value proposition and technical architecture of the tailored AdTech solution.

Product Evangelism & Enablement

• Internal Education: Train and enable sales and client services teams on the latest product features, best practices, and competitive positioning.
• Market Feedback: Act as the voice of the customer (media agencies and brands) to the Product team, synthesizing market needs, competitive gaps, and client-specific feature requests to influence the product roadmap.
• External Representation: Lead high-stakes client meetings, presentations, and industry events to evangelize our technology and thought leadership.

Campaign Planning & Optimisation

• Cross-Geo Expertise: Ensure solutions are tailored and compliant with regional differences in data privacy, inventory availability, and market dynamics across various geographies.
• Performance Insight: Monitor and analyze campaign performance in partnership with client services teams, using data to refine planning methodologies and prove the effectiveness of evangelised solutions.

Qualifications
Required Experience

• 5+ years of progressive experience in AdTech, MarTech, Media Planning, or a related role, with a strong focus on strategic product application or solution architecture.
• Proven experience in designing and executing app and web marketing campaigns across different stages of the marketing funnel.
• Demonstrable expertise in three core areas: audience segmentation and targeting, programmatic inventory planning (mobile and web), and ad creative optimization.
• Familiarity with the global advertising landscape, including working with campaign strategies and compliance requirements across multiple geographies.

Skills & Competencies

• Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical executive audience.
• Deep technical understanding of the AdTech ecosystem, including DSPs, SSPs, DMPs, measurement partners, and privacy-centric solutions (e.g., identity resolution, post-cookie technologies).
• Strong analytical skills with an ability to translate performance data and market trends into strategic recommendations.
• A consultative, problem-solving mindset and a passion for turning product features into client-specific business outcomes.

This role is either based at our Bengaluru, India office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines (preferred) or 100% remote in India. This role is not eligible for remote work in any other location.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:
is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our .

Skills Required