Job Description

Product Development Engineering
Overview:
We are seeking a highly skilled and motivated Product Development Engineering to join our expanding Panel Engagement team. This role is pivotal in shaping and
executing a best-in-class Ad Tech stack, enabling digital marketing automation, and
scaling performance marketing operations globally. The ideal candidate will bridge
technical expertise and marketing execution, collaborating closely with performance
marketers, product managers, developers, data analysts, and external vendors.
Key Responsibilities:

• Lead the procurement, onboarding, and integration of Ad Tech solutions such

as MMPs, DMPs, CDPs, TMS, GA4, and ad servers.

• Manage and maintain a comprehensive tracking infrastructure, including

tagging strategies, pixel implementation, and server-side event tracking.

• Ensure smooth and accurate integration across third-party tools, minimizing

match rate discrepancies and data loss.

• Implement advanced UTM tracking, GCLID/FBCLID capture, and SKAN for fullfunnel attribution.
• Build and manage responsive web properties using WordPress, including plugin

configuration and third-party API integration.

• Coordinate with product and engineering teams to develop new features across

web and app properties aligned with engagement objectives.

• Translate complex business needs into clear technical documentation and

product requirement specifications.

• Automate campaign workflows including keyword management, audience

segmentation, creative versioning, and ad trafficking using custom scripts (e.g.,
AdWords scripts).

• Deploy API-driven tools to centralize reporting and support automated

optimization efforts.

• Drive A/B testing initiatives; analyze test outcomes to inform performance

enhancements.

• Collaborate with analytics teams to develop robust attribution models and

define actionable KPIs.

• Create and maintain real-time dashboards using BI tools such as Power BI and

Google Data Studio.

• Design and implement data pipelines using Big Data and ETL frameworks to

streamline campaign analytics.

• Identify and mitigate tracking risks related to cookie deprecation and changes in

mobile advertising IDs.

• Utilize tools like Google Tag Manager and Google Analytics to implement

event-based tracking with minimal developer involvement.

• Monitor and troubleshoot tracking inconsistencies, redirects, and parameter

loss across the user journey.

• Design tracking templates to ensure consistent data capture across campaign

assets (landing pages, deep links, app stores).

• Use Excel tools such as Power Query and Power Pivot for campaign data

modeling and transformation.

• Conduct advanced analysis including budget tracking, ROI forecasting, and

performance variance evaluation.

• Create compelling, data-driven PowerPoint presentations for executive

stakeholders showcasing funnel performance, test results, and strategic
recommendations.

• Collaborate with key internal stakeholders including marketing, CRM, and

engineering teams to align campaign needs and technical dependencies.

• Manage relationships with vendors (e.g., Adjust, Branch, Appsflyer) to optimize

measurement, attribution, and audience targeting.

• Administer CRM platforms like Salesforce or Microsoft Dynamics to drive

personalized user engagement campaigns.
Required Qualifications:

• Proven experience in Ad Tech, Marketing Automation, and Performance

Campaigns.

• Experience with Mobile Measurement Partners (MMPs) such as Adjust, Branch,

or Appsflyer

• Familiarity with platform SDKs (e.g., Meta, TikTok, Google) and experience

integrating them into mobile apps

• Proficiency with Google Tag Manager (GTM), GA4, and web tracking
• Experience using Microsoft Clarity, Hotjar, or similar behavior analytics tools
• Strong technical proficiency in tracking methodologies, analytics, and web

development (HTML, CSS, JS, WordPress). Thorough knowledge of
implementing WordPress plug-ins and smooth integration with third-party APIs

• Experience with Firebase for app analytics, in-app event setup, crash reporting,

and push notifications.

• Familiarity with BI tools (Power BI, Google Data Studio), MMPs, and campaign

performance tools.

• Strong analytical mindset with the ability to derive actionable insights from large

datasets.

• Team player with the ability to co-ordinate with multiple stakeholders to deliver

outcomes

• Experience in gathering detailed business needs from stakeholders and

translating them into technical product requirement documents to hand off to
development teams

• Ability to work autonomously, manage multiple workstreams, and communicate

effectively across cross-functional teams

• Familiarity with Power Automate for automating workflows and connecting

marketing/data tools
Preferred, but not mandatory:

• Experience managing multiple campaigns simultaneously and with medium to

large budgets.

• Familiarity with digital content, engagement, campaign management, web

analytics, and conversion optimization.

• Experience with social media platforms and their audiences.
• Background in digital strategy, information architecture & design, digital

marketing, including online advertising and promotion.

• Certifications in Google Display video 360, Google Ads, GA4 and Google Tag

Manager.
Additional Information
Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View(TM). NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: