Job Description

Product Content Writer & Digital Marketing Executive

Location: Hyderabad - On-site.

Job Type: Full-Time.

About the Role:

We are looking for a dynamic

Product Content Writer & Digital Marketing Executive

who can craft compelling product content and execute high-performing digital marketing campaigns. The ideal candidate understands how to turn product features into benefits that attract, educate, and convert customers.
This is a hybrid role that demands creativity, analytical thinking, and a passion for both words and marketing.

Key Responsibilities:

Product Content Writing:

Write clear, engaging, and SEO-optimized product descriptions, titles, and feature lists. Create content for product pages, landing pages, catalog, banners, and packaging (if needed). Research competitor products and industry trends to craft persuasive messaging. Collaborate with product, design, and development teams to ensure accurate and compelling product representation. Create scripts or content for product explainer videos, demos, or customer testimonials.

Digital Marketing Execution:

Plan and run paid digital ad campaigns across Google Ads, Facebook/Instagram, and other platforms. Develop and manage email marketing campaigns focused on promotions, launches, and re-engagement. Monitor performance metrics (CTR, conversions, ROAS) and optimize campaigns accordingly. Drive organic traffic using SEO strategies, content marketing, and backlink building. Manage and grow product-focused social media content and engagement. Utilize analytics tools to report on campaign performance and product content engagement. 1-3 years of proven experience in product content writing and digital marketing. Strong understanding of e-commerce, SEO, conversion copywriting, and digital channels. Hands-on experience with tools like Google Ads, Meta Ads Manager, Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, and WordPress or Shopify. Excellent written and verbal communication skills with a strong product storytelling ability. Attention to detail, creativity, and analytical mindset.

Preferred Qualifications:

Experience writing for tech products, SaaS, e-commerce, or D2C brands. Basic knowledge of HTML, CMS platforms (e.g., Shopify, Magento), and product feed management. Familiarity with A/B testing and conversion rate optimization (CRO). Graphic design skills (Canva, Figma, or Adobe Suite) are a plus.
Job Type: Full-time

Pay: ?15,000.00 - ?45,000.00 per month

Benefits:

Provident Fund
Work Location: In person