Job Description

Key Responsibilities:

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Key Responsibilities Post Publishing Scheduling Schedule and publish BAU Business As Usual requests from Brand Marketing and GTM teams Conduct thorough quality checks QC on post copies and images as per established guidelines Ensure timely and error free execution of all scheduled posts Post Data Tracking Extract and compile social media metrics engagements CTR likes etc for campaigns and individual posts Share insights with Digital SPOCs in structured tabular formats Content Writing Create compelling post and image copies for featured articles webinars and employer branding initiatives Collaborate with Brand Marketing to align content with brand tone and objectives Schedule and publish content post QC Live Tweeting Event Coverage Partner with the Corporate Communications team during live events to ideate and publish real time content Develop weekly and monthly content calendars for ongoing campaigns Video Upload Management Upload videos to Vidyard and YouTube as per requests Maintain and update the video database including replacements and archival Social Media Account Management Perform monthly password resets and banner updates Monitor access and maintain credentials for all social media accounts in a secure and organized format Online Reputation Management ORM Respond to queries from new joiners alumni and career related inquiries across platforms Engage with users via Instagram stories and other interactive formats Weekly Metrics Reporting Generate weekly reports capturing engagement and performance metrics across social media platforms Provide actionable insights to internal stakeholders Sprinklr Tool Management Create and manage campaigns sub campaigns and post attributes within Sprinklr Ensure accurate account linkage and data tagging Content Tracker Maintenance Update campaign and post details on landing pages via Sprinklr Maintain a comprehensive tracker for future analytics and performance reviews Required Technical Skills Social Media Tools o Proficiency in Sprinklr or similar platform for campaign and content management o Hands on experience with Vidyard and YouTube Studio for video uploads and analytics o Familiarity with LinkedIn Instagram Twitter Facebook publishing interfaces

Preferred Skills:

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Digital Marketing,Digital Business->Digital Marketing Operations