The Public Relations Officer (PRO) in a hospital is responsible for managing the hospital's public image and reputation, facilitating communication between the hospital and the public, media, patients, and other stakeholders. The PRO ensures that the hospital maintains a positive image through effective communication, media handling, and crisis management.
Key Responsibilities:
Develop and implement communication strategies to promote hospital services and initiatives.
Manage media relations - write press releases, organize press conferences, and handle media inquiries.
Act as a spokesperson for the hospital when required.
Coordinate with departments for internal communication and public announcements.
Monitor and manage the hospital's presence across social media and digital platforms.
Handle patient feedback, complaints, and suggestions with professionalism and empathy.
Organize community outreach programs, health camps, and awareness drives.
Prepare promotional materials, newsletters, brochures, and other communication tools.
Maintain good relationships with patients, families, VIPs, government officials, and media representatives.
Manage crisis communication during emergencies or controversies.
Ensure compliance with branding and communication standards.
Support marketing and corporate social responsibility (CSR) initiatives.
Job Types: Full-time, Permanent, Fresher
Pay: ?15,000.00 - ?25,000.00 per month
Schedule:
Day shift
Morning shift
Location:
Mirzapur, Uttar Pradesh (Preferred)
Work Location: In person
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