Martech Space Castle is a high-performance digital marketing and creative agency that partners with businesses to deliver data-driven marketing strategies, compelling brand narratives, and measurable growth. As we continue to scale, we are seeking a highly experienced and visionary Principal Marketing Expert to lead our marketing operations and internal training initiatives.
Position Overview
The Principal Marketing Expert will be responsible for leading the entire marketing function, including brand positioning, digital campaign performance, content strategy, agency coordination, and lead generation. In addition, the candidate will be responsible for developing and delivering structured training modules for trainees and college pass-outs, supporting Martech's commitment to building in-house talent.
Key Responsibilities
1. Strategic Marketing Leadership
Develop and execute full-funnel marketing strategies aligned with business goals.
Lead Go-to-Market (GTM) planning for new services and markets.
Drive campaign planning across paid, owned, and earned media.
2. Performance Marketing
Plan, execute, and optimize paid campaigns across platforms like Google Ads, Meta Ads, and LinkedIn.
Own performance metrics such as CPL, ROAS, CTR, and lead quality.
Analyze and report campaign performance using GA4, HubSpot, and other analytics tools.
3. Content and Brand Oversight
Define and enforce brand tone, messaging, and visual identity.
Oversee the creation of compelling content including blogs, emailers, landing pages, social media, and video.
Ensure content aligns with SEO, CRO, and engagement goals.
4. Vendor and Tool Management
Collaborate with external agencies (SEO, creative, influencer marketing) to ensure timely and quality output.
Manage Martech stack: HubSpot, Google Analytics (GA4), Google Tag Manager, Meta Business Suite, etc.
Training & Development Responsibilities
Design and structure training modules for fresh graduates, interns, and new joiners.
Conduct workshops and skill-building sessions on performance marketing, content strategy, analytics tools, and marketing funnels.
Mentor trainees through real-time projects, reviews, and feedback sessions.
Collaborate with HR to schedule onboarding and skill-assessment timelines.
Maintain training documentation, evaluation metrics, and improvement plans.
Required Skills & Qualifications
Minimum 7+ years of relevant marketing experience with proven leadership in both brand and performance domains.
Expertise in running paid digital campaigns, managing CRM tools, and driving growth through analytics.
Proficiency with HubSpot, Google Ads, Meta Ads, LinkedIn Campaign Manager, and GA4.
Strong communication and team leadership skills.
Prior experience in training, mentoring, or developing marketing modules is a must.
Preferred Qualifications
MBA/Bachelor's degree in Marketing, Business, or related field.
Prior experience in a digital marketing agency or working with international clients.
What We Offer
A senior role in a high-impact, rapidly growing agency.
Creative autonomy and full ownership of marketing strategy.
Opportunity to train, mentor, and shape the next generation of marketers.
Performance-linked incentives and long-term career growth opportunities.
Job Type: Full-time
Pay: ?40,000.00 - ?50,000.00 per month
Benefits:
Paid sick time
Work Location: In person
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