Job Description

Section
DA - Data & Analytics (OOG)1
Job posted on
Apr 21, 2022
Employee Type
White Collar
Experience range
8 years - 14 years


Who we are?

At TVS Motors, we help people meet their personal and commercial mobility needs with our products and services. We offer our products (sports bikes, scooters, utility mopeds etc.) and services (insurance, service at home etc.) to users across India as well as 80+ countries in Asia, Africa and Latin America.

At TVS digital engineering group, we are a community of product owners, software developers, data Scientists, Machine Learning Researchers and Data Engineers, working to build a multi-channel digital ecosystem (website, mobile app, ecommerce, AR/VR, Chatbots, personalization, search etc.) to provide world-class user experience to our end-customers and generate incremental revenue for TVS motors. We partner with our end customers, business teams, AI/ML and digital application development teams to build products in different areas of the customer value chain.

Total available market: About 2 Cr (20 Mn) customers buy two-wheelers in India every year and roughly 4-5x across the world. TVS owns 15% market share in India and roughly 3-5% market share globally (excluding India).

Existing customer base: More than 1.5 Cr customers drive TVS bikes in India and more than 5 Lakh customers drive them in international markets. Our customer base in India is growing in high single digits and international market is growing in double digits every year.

Distribution channel: To create brand awareness, consideration and enquiry generation, we connect with our customers both online and offline.40-50% of the sales leads are generated via online digital platforms (our website www.tvsmotor.com , social media and 3rd party bike comparison websites like www.bikedekho.com ) and rest are walk-in leads to our 5000+ dealer network, both authorised and multi-brand outlets. In international markets, lead generation is predominantly walk-in leads today. We have an aggressive digital marketing and digitalization roadmap to build customer facing apps to generate digital leads. So far we have launched websites and customer connect mobile apps in 15+ countries with a goal to increase 3X countries in next 12 months)


About the role

We are looking for a lead product owner (Digital & AI) for customer facing applications. Our website www.tvsmotor.com and our android and iOS native customer App, TVS connect.This person’s primary responsibility will be improve digital marketing funnel KPIs (traffic, usage & engagement and commerce) for our website and customer connect mobile App, using product mgmt lifecycle management processes and frameworks. This role will engage actively with end-customers, marketing, website engineering, SEO, web analytics and data science team.

This position will report to the divisional manager of product management for customer facing applications, India and international business.

Product owner will oversee the development of software, data and AI products from start to finish to ensure they meet the end-user needs and preferences. Product owner’s main duties includes driving the vision of products, translating product vision to a product roadmap, managing various backlog items and deciding which features each product will have according to stakeholder’s and customer’s preferences. Product owner will define the why and when of the product in partnership with business sponsors, and will co-own what and how in partnership with engineering & analytics colleagues.


What will you learn and do?

• 
  Working on the Product Strategy: The Product strategy requires an ample amount of work to be done. The PO has to ensure the short- and long-term strategy and has to define the higher-level backlog items such as epics and features, etc.
• Customer discovery and validation: PO will actively drive Gemba walks to meet the user, observing how they operate and understand their pain points and needs. Translate them to MVPs, prototypes for customer validation
• Product marketing and product growth: Develop and execute a product marketing strategy, develop product growth plans
• Meeting with stakeholders: The Product Owner has to communicate with the Stakeholders about future development and the upcoming strategic moves to develop the value of the product.
• Working on the Product Backlog: The Product Backlog acts as a list of product increments such as user stories that have to be integrated into the product.
• Attend Stand-up Meetings: The Product Owner attends this meeting to understand everyone's concern and try to give solutions and ideas such that the Developer completes the Sprint on time and reaches their Sprint Goal
• Work together with different technical teams to understand technology design options, effort estimates, prioritization and user testing

• Collaborate with stakeholders to craft vision and concept development of a product
• Managing the Customer discovery, customer validation, customer creation and company building lifecycle (MVP, Product-market fit and scale)
• Take lead of scrum teams, defining product vision, roadmap, and growth opportunities, communicating with stakeholders throughout the project
• Actively collaborate with technical teams, invite them for user-research, remove bottlenecks
• Work with internal and external contacts to analyze needs and align product roadmap to strategic goals
• Work closely with product management/business teams to create and maintain a product backlog according to business value or ROI
• Keep up with agile/scrum best practices and trends
• Managing the product backlog and prioritizing them based on changing requirements
• Overseeing all stages of product creation including design and development
• Developing user stories
• Monitoring and evaluating product progress at each stage of the process
• Liaising with the product team and end-users to deliver updates
• Participating in Scrum meetings and product sprints
• Share wins and accolades with technical colleagues. Put your team and your technical colleagues before you, for recognition.

• Overall, 7-10 years of experience, Bachelor’s degree in engineering or MBA from a premium institute
• At least 5+ years of experience in Product Owner or product manager role
• Completed certification or a diploma program in digital product management. Excellent knowledge of user-centred design thinking principles, Ability to work with large cross-functional teams, Understanding of design quality standards
• Experience in building customer facing digital ecosystem. Front end Apps (like web, native mobile apps, PWA), content management systems (like Sitecore, Drupal), web analytics (like GA360), SEO, personalization, search, marketing automation platforms.
• Understanding of automobile (and other similar products) customer lifecycle, understanding of automobile retail mgmt ecosystem, both offline channels and digital channels
• In-depth knowledge of Scrum and Agile Software Development Methodology
• Working knowledge of product development architecture
• Ability to prioritize effectively
• Working experience with software product development collaboration tools like JIRA, confluence, MS planner, trello, Asana. Experience with user research tools and user-testing tools
• Working understanding of design of experiments (DOE), ability to mine data with SQL/python, generate insights with BI tools is a plus