Job Description

Experience

2 Years (B2B / IT Services preferred)

Job Type

Full-time

Job Summary

We are looking for a results-driven Email & LinkedIn Marketing Specialist to generate qualified leads through targeted outreach campaigns. The ideal candidate should have hands-on experience in B2B lead generation, campaign planning, audience targeting, and performance optimization, especially for international markets.

Key Responsibilities

Email Marketing (Lead Generation)

Plan, execute, and optimize cold and warm email campaigns to generate qualified leads. Build and manage email lists. Write and test high-conversion email copies (subject lines, CTAs, follow-ups). Ensure compliance with email best practices (spam rules, deliverability, warm-up). Track campaign performance: open rates, reply rates, conversions.
LinkedIn Marketing & Outreach

Execute LinkedIn outreach campaigns. Identify target decision-makers (Founders, CMOs, Marketing Heads, CTOs). Personalize connection requests and follow-up messages. Manage LinkedIn inbox conversations and qualify prospects. Coordinate with sales/BDM team for lead handover.
Preferred Qualifications

Experience targeting US, UK, Europe, or Middle East markets Knowledge of IT services (Web, App, SEO, Digital Marketing)
KPIs & Performance Metrics

Number of qualified leads generated Email open & reply rates LinkedIn connection & response rates
Job Type: Full-time

Pay: ?200,000.00 - ?400,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person