Job Description

Job title - PR Manager
Company - Indra Shakti Ventures
Location - Mumbai (on-site at Goregaon, 5 days a week), Full-time
Experience - 4-6 yrs
Reporting Manager - Marketing Director
Company Overview
Indra Shakti Ventures LLP is a purpose-driven FMCG company reimagining India's food and beverage landscape through brands rooted in heritage, health, and sustainability. Guided by the philosophy "Bharat ke liye, Bharat mein", it blends indigenous innovation with modern consumer aspirations. Its flagship brand SWAH revives India's heirloom rice varieties while empowering rural farmers, and Hado pioneers' functional beverages crafted with natural botanicals and adaptogens for mindful social drinking. Together, they embody Indra Shakti's mission to balance commerce with conscience -- nurturing Bharat's wellbeing, one product at a time.
Role Overview
We invite a skilled PR Manager to lead the narrative for two distinctive Made in Bharat brands: Hado, a next-generation functional beverage offering zero-sugar, prebiotic sodas that support gut health with a global-standard taste; and SW?H, dedicated to reviving India's heirloom rice varieties while empowering rural farmers. Your role will be to craft a compelling founder story that harmonizes authentic heritage with innovation to define and elevate both brands in their respective markets.
Key Responsibilities

• Develop and execute PR strategies aligned with marketing campaigns, product launches, and brand goals.

• Build corporate and leadership visibility in line with the startup's growth story.

• Plan and implement always-on PR and media initiatives to ensure continuous brand presence.

• Establish and maintain strong relationships with trade, consumer, lifestyle, and industry media.

• Drive thought leadership through founder stories, interviews, and expert commentary.

• Monitor media coverage, track campaign effectiveness, and optimize PR initiatives.

• Collaborate closely with brand team to integrate PR with broader brand activities.

• Manage influencer and external partnerships relevant to brand positioning.

• Curate and manage PR events, founder sessions, and experiential activations to enhance the brand's emotional connect.

Requirements

• Agency background mandatory.

• Experience in FMCG and or D2C will be advantage.

• Passion for blending brand-building with business impact.

Requirements

• Agency background mandatory.

• Experience in FMCG and or D2C will be advantage.

• Passion for blending brand-building with business impact

Benefits

• Influence and shape the strategic direction of two distinctive brands within a dynamic and evolving industry.

• Fast track your career growth. Grow exponentially along with the organisation

• Be part of a visionary company that values leadership, strategic insight, and innovative thinking

Skills Required