Job Description

We are looking for a dynamic and creative

PR, Influencer Marketing, and Social Media Executive

to develop and execute strategies that enhance our brand presence, build relationships with influencers, and engage audiences across digital platforms. The ideal candidate should have a passion for storytelling, excellent communication skills, and a strong understanding of social media trends and influencer collaborations.

Key Responsibilities:Public Relations (PR):

Develop and execute PR campaigns to enhance brand reputation and awareness. Write and distribute press releases, media pitches, and corporate announcements. Build and maintain strong relationships with journalists, media outlets, and industry professionals. Monitor media coverage and generate reports on PR effectiveness. Manage crisis communication strategies when necessary.

Influencer Marketing:

Identify, engage, and collaborate with influencers, content creators, and brand ambassadors. Develop influencer partnership strategies that align with brand goals. Manage influencer outreach, negotiations, and campaign execution. Track and measure influencer performance, ensuring ROI on collaborations. Keep up with industry trends and emerging influencer marketing opportunities.

Social Media Management:

Develop, implement, and manage social media content calendars across platforms (Instagram, TikTok, LinkedIn, Facebook, Twitter, etc.). Create engaging content (graphics, videos, captions) in line with brand identity. Monitor audience engagement, respond to comments/messages, and build online communities. Analyze social media performance using analytics tools and provide actionable insights. Stay updated on the latest social media trends, tools, and best practices.
Earlier experience is PR & Social Media is mandatory. The candidate can have previous experience from a similar profile not necessary within the same domain/ industry.

Candidates are requested to go through the profile and only then apply. Please do not apply if the profile is not suitable.

You can send your profile directly on sanyukta@abcbrands.in

Job Type: Full-time

Pay: ?240,000.00 - ?400,000.00 per year

Language:

English (Required)
Work Location: In person