Job Description

PR Executive - Job Roles & Responsibilities1. Brand Communication & Image Building

Develop and maintain a

positive public image

of the school. Draft and distribute press releases, newsletters, and media content. Ensure consistent branding and messaging across all platforms. Build relationships with

local media, education journalists, and influencers

.

2. Media & Public Relations

Coordinate with print, digital, and electronic media for coverage of

events, admissions, and achievements

. Handle

press meets

, interviews, and feature articles for brand visibility. Monitor media coverage and prepare media reports for management review.

3. Event Management

Plan and organize

school events, open houses, parent orientations, and community activities

. Coordinate logistics, invitations, and post-event publicity. Capture and share event highlights through photos, videos, and press releases.

4. Social Media & Digital Presence

Collaborate with the digital marketing team to manage

school social media accounts

. Create engaging content about school activities, achievements, and admission highlights. Monitor online reputation and respond to public feedback professionally.

5. Community & Stakeholder Engagement

Develop relationships with

local communities, educational institutions, and organizations

. Support CSR initiatives and outreach programs to enhance goodwill. Coordinate with alumni for community involvement and brand strengthening.

6. Internal Communication

Ensure smooth communication between management, staff, and students for PR-related initiatives. Prepare internal newsletters or updates to keep all stakeholders informed.

7. Reporting & Analysis

Maintain a database of media contacts and coverage reports. Prepare

monthly PR performance reports

(event summary, reach, impact, feedback). Analyze response and engagement levels to improve future campaigns.

8. Admission Support

Collaborate with the

admission and marketing team

to enhance visibility during the admission season. Promote admission announcements through local media, hoardings, and press notes. Collect and report on feedback from parents and the community.
Job Types: Full-time, Permanent

Pay: From ?18,000.00 per month

Benefits:

Health insurance
Work Location: In person