Job Description

Role Overview

The Head of PR / PR Strategist will be responsible for

building, managing, and scaling the PR function

across clients and the Dangura Digital brand. This is a

core leadership role

, owning media strategy, brand narratives, crisis communication, and thought leadership aligned with business growth and reputation.

This role requires a

strategic thinker, strong media relationship builder, and confident spokesperson advisor

who can operate at CXO and founder levels.

Key ResponsibilitiesPR Strategy & Leadership

Define and lead

integrated PR strategies

aligned with brand, marketing, and business goals Position clients and Dangura Digital as

industry leaders and trusted brands

Own PR planning for

brand launches, expansions, campaigns, and corporate announcements

Drive long-term

brand reputation and credibility building

Media Relations & Influence

Build and maintain strong relationships with

top-tier journalists, editors, digital publishers, and influencers

Secure consistent

earned media coverage

across print, digital, TV, podcasts, and industry platforms Oversee media pitches, press releases, interviews, bylines, and feature stories Act as the

final authority

on messaging and spokesperson readiness
Crisis & Reputation Management

Lead

crisis communication planning and execution

Anticipate risks and manage sensitive brand situations with speed and accuracy Train leadership teams on

media handling and crisis response

Thought Leadership & Storytelling

Shape compelling brand narratives and

CXO thought leadership

Develop whitepapers, opinion articles, trend reports, and keynote positioning Identify PR opportunities linked to

business milestones and cultural moments

Client & Stakeholder Management

Act as

strategic PR advisor

to founders, CXOs, and senior leadership Present PR roadmaps, performance reports, and insights to clients Collaborate closely with Creative, Digital, Social, Performance, and Video teams Manage external PR partners, freelancers, and media agencies when required
Team Building & Process

Build, mentor, and lead a

high-performance PR team

Set SOPs, tools, and reporting frameworks for PR excellence Ensure consistency in tone, ethics, and brand voice across all communications
Key Skills & Competencies

Deep understanding of

Indian media ecosystem

(business, lifestyle, regional & national) Proven expertise in

strategic PR planning, storytelling, and reputation management

Strong crisis communication and media negotiation skills Exceptional written and verbal communication Data-driven mindset with ability to track PR impact beyond vanity metrics Leadership presence with CXO-level confidence
Tools & Knowledge

Media monitoring and intelligence tools PR measurement frameworks (SOV, sentiment, reach, influence) Strong grasp of digital PR, influencer PR, and social amplification Understanding of branding, marketing, and business strategy integration
What Success Looks Like

Clients gain

strong media presence, credibility, and leadership positioning

PR becomes a

core growth driver

, not just publicity Dangura Digital is recognized as a

strategic PR & brand reputation partner

Crisis situations are handled with professionalism and zero brand damage
Job Types: Full-time, Permanent

Pay: ₹27,000.00 - ₹65,000.00 per month

Benefits:

Cell phone reimbursement Health insurance
Work Location: In person