Job Description

Key Responsibilities

Website Research & Prospecting

Identify and qualify websites based on defined personas, niche requirements, and metrics. Use tools such as Ahrefs, SimilarWeb, Moz, SEMrush, etc., to analyze domain metrics, traffic quality, and audience relevance.

Data Management

Compile researched opportunities into structured sheets (Google Sheets/Excel). Maintain an updated database of publishers with pricing, metrics, contact details, and status. Ensure accuracy and cleanliness of all maintained data.

Outreach & Communication

Conduct email outreach to publishers/webmasters for sponsored guest posts and collaboration opportunities. Draft clear and professional communication for initial outreach and follow-ups. Manage incoming replies and maintain proper communication logs.

Negotiation & Closing

Negotiate pricing and deliverables with publishers. Close deals in alignment with client budgets and campaign goals. Coordinate with internal teams for content submission and publishing timelines.

Collaboration & Reporting

Work closely with the PR Manager and SEO/Content teams on campaign requirements. Share daily/weekly reports on outreach status, closed websites, and overall performance. Follow internal SOPs and maintain transparency throughout the process.

Qualifications

MBA pass-out or Graduate in Marketing, PR, Mass Communication, or related fields. Strong command of English (written and verbal). Smart, quick-thinking, and able to understand personas, niches, and campaign requirements. Strong analytical and research abilities.

Preferred Skills

Prior experience in link-building outreach or digital PR. Ability to evaluate website quality and relevance using SEO metrics. Basic understanding of guest posting, sponsored posts, and SEO.
Job Type: Full-time

Pay: ₹200,000.00 - ₹300,000.00 per year

Benefits:

Provident Fund
Work Location: In person