Job Description

Position Overview: We are seeking a highly skilled and creative PR and Branding Specialist to join our dynamic marketing team. As a PR and Branding Specialist, you will be responsible for developing and executing strategic public relations campaigns, managing brand identity, and enhancing our company\'s reputation in the market. Your expertise will play a critical role in elevating our brand presence and ensuring consistent messaging across various channels. Key Responsibilities: 1. Public Relations Strategy: \xc2\xb7 Develop comprehensive PR strategies aligned with the company\'s objectives and target audience. \xc2\xb7 Identify key media outlets and influencers to build strong relationships and secure media coverage. \xc2\xb7 Monitor industry trends and news to capitalize on opportunities and address potential PR challenges. 2. Media Relations: \xc2\xb7 Craft compelling press releases, media pitches, and other PR materials to generate media interest. \xc2\xb7 Act as the primary point of contact for media inquiries and coordinate interviews with company spokespeople. \xc2\xb7 Conduct media outreach and follow up to secure positive media coverage in various print, broadcast, and online media. 3. Branding and Messaging: \xc2\xb7 Manage and maintain the company\'s brand identity and ensure consistency across all communication channels. \xc2\xb7 Develop clear and compelling brand messaging that resonates with target audiences and reflects the company\'s values and mission. \xc2\xb7 Collaborate with design teams to create visual assets that align with the brand guidelines. 4. Online Presence and Digital Marketing: \xc2\xb7 Oversee the company\'s online presence, including website content, social media, and other digital platforms. \xc2\xb7 Monitor and engage with online communities, responding to feedback and comments in a professional and timely manner. \xc2\xb7 Work closely with the digital marketing team to integrate PR efforts with broader marketing initiatives. 5. Crisis Management: \xc2\xb7 Prepare crisis communication plans to effectively handle potential reputation-threatening situations. \xc2\xb7 Act as a spokesperson during crisis situations, ensuring accurate and timely communication with the public and media. 6. Performance Measurement: \xc2\xb7 Track and analyze the impact of PR campaigns and branding efforts, providing regular reports on key performance metrics. \xc2\xb7 Utilize data-driven insights to refine strategies and optimize future PR and branding initiatives. Qualifications and Skills: \xc2\xb7 Bachelor\'s degree in Public Relations, Marketing, Communications, or a related field. Advanced degrees are a plus. \xc2\xb7 Proven experience in PR and branding, preferably in a similar industry or sector. \xc2\xb7 Exceptional written and verbal communication skills with the ability to craft engaging and persuasive content. \xc2\xb7 Strong media relations skills and a network of relevant media contacts. \xc2\xb7 Creative and strategic thinking, with the ability to develop innovative PR and branding campaigns. \xc2\xb7 Crisis management experience and the ability to remain composed under pressure. \xc2\xb7 Proficiency in using PR and marketing tools and software. \xc2\xb7 Strong organizational skills and the ability to manage multiple projects simultaneously. \xc2\xb7 A passion for staying up-to-date with industry trends and emerging PR and branding strategies. Join our team and contribute your PR and branding expertise to help shape and strengthen our company\'s reputation and brand image in the market. We look forward to receiving your application! Job Type: Full-time Salary: \xe2\x82\xb915,000.00 - \xe2\x82\xb940,000.00 per month Experience:

• total work: 1 year (Preferred)

• South Delhi, Delhi, Delhi (Preferred)

• South Delhi, Delhi, Delhi: Relocate before starting work (Preferred)