Job Description

Job Information


Date Opened


04/18/2025
Job Type


Full time
Industry


IT Services
Work Experience


4-5 years
Salary


50K+
City


Ahmedabad
State/Province


Gujarat
Country


India
Zip/Postal Code


380054



Brief & Role



We're looking for an experienced PPC Strategist to join our fast-growing digital marketing team. This role is ideal for someone who doesn't just manage campaigns -- but owns the strategy, identifies what's not working, and knows exactly how to fix it.



You'll lead paid media efforts across Google Ads and Meta Ads for a mix of eCommerce and high-ticket service-based clients. From audits and campaign structures to creative coordination and strategic scaling -- this role is for a thinker and a doer.



You'll work closely with the Digital Marketing Lead and support our PPC Executive, ensuring strong client performance, clarity in communication, and consistency in delivery.



About Bliss



Bliss is a your reliable partner in the dynamic digital world. With over 13 years of experience, Bliss Web Solution offers specialized services, including Website Development, ecommerce Development, and Digital Marketing. We adapt our solutions to meet the unique needs of diverse sectors, ensuring that our strategies not only meet but also exceed our client's expectations.

Requirements


Roles & Responsibilities

Build and lead multi-platform PPC strategies that align with business goals (ROAS, CPA, Revenue, CPL, etc.) Perform in-depth audits of Google Ads and Meta Ads accounts and provide improvement roadmaps Strategically plan and optimize campaigns (Search, PMax, Display, Shopping, Remarketing, Meta Campaigns) Collaborate with internal teams for ad copy, creative reviews, and landing page suggestions Troubleshoot underperforming campaigns with data-backed action plans Participate in or lead client calls, providing clarity on strategy, optimizations, and next steps Translate client objectives into performance-focused ad strategies

Train, support, and mentor junior PPC team members


Stay ahead of platform changes, testing new campaign types and bidding strategies

Benefits


Skills & Characteristics

3-5 years of proven experience in PPC strategy and campaign management
Strong knowledge of both eCommerce and service-based industries, especially high-ticket models
Expertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Merchant Center, Looker Studio Ability to read and act on metrics like ROAS, CPA, CTR, CVR, CP Excellent skills in campaign structure, budgeting, and strategic scaling Strong communicator -- can simplify insights for clients and guide execution teams effectively Strategic mindset -- always thinking about how to improve performance or scale accounts Experience in building SOPs, checklists, and guiding process improvement is a plus

Education: Bachelor's degree in IT/Computer Science or related field



Job location: Bodakdev, Ahmedabad



For more information, please visit www.blisswebsolution.com