Job Description

Job brief for PPC Specialist:

We are looking for a PPC (Pay Per Click) specialist to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

PPC candidate with some background on Amazon/Flipkart/Myntra/Ajio/Cliq kind of marketplaces is preferable.

Experience - 2 years - 3 years

Responsibilities

:

Participate in forming effective paid search strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on search platforms (Google AdWords).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management.
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Maintain partnerships with PPC ad platforms and vendors.
Keep abreast of PPC and SEM trends.

Requirements and skills :

No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Experience in data analysis and reporting.
Knowledge of SEO and digital marketing concepts.
Experience working with popular PPC ad platforms (Google Ads, Facebook Ads, LinkedIn Advertising, etc). Current working skills in all types of Google Ads (Search, Display, YouTube etc).
Functional experience with all channels of Social Media.
Excellent communication skills.
Working in a Digital Marketing Agency is a plus; AdWords certification is a plus.

Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

PPC Campaign Management: 2 years (Required) Pay per click: 3 years (Required)
Work Location: In person