Job Description

Overview of our Ideal Candidate

We're on the lookout for a strategic, analytical, and performance-driven person who can lead and scale our paid advertising efforts across platforms. This individual will manage full-funnel paid campaigns and mentor our internal team, helping shape the future of our Paid Ads service line.

As the Senior PPC Specialist, you'll be responsible for crafting high-impact strategies that generate leads, conversions, and brand awareness for both Coderlly and our clients. You'll play a critical role in team development, cross-functional collaboration, and innovation in all things paid media.

Role Responsibilities

Paid Strategy Development

Develop and oversee multi-channel paid media strategies across Google Ads, Meta, LinkedIn, Microsoft Bing, YouTube, and other platforms Create tailored advertising strategies aligned with client goals and industry trends Define KPIs and benchmarks for campaigns and continually optimize for ROI

Campaign Execution & Management

Manage full-funnel paid campaigns including search, display, video, remarketing, and social ads Build, launch, and optimize ad campaigns with precision - from ad copy to targeting to landing pages Analyze performance data to make informed budget and strategy decisions

Team Leadership

Mentor, supervise, and collaborate closely with the internal team Oversee the quality and performance of all client PPC work Conduct regular reviews and audit of internal processes

Reporting & Optimization

Monitor daily performance and make data-driven optimizations to maximize ROAS Develop insightful, client-friendly reports on campaign performance Perform regular audits of ad accounts to identify and resolve inefficiencies

Cross-Functional Collaboration

Work with the SEO, Content, Design, and Analytics teams to align paid strategies with overall marketing efforts Provide guidance on landing page CRO and user journey improvements Support proposal development and onboarding of new PPC clients

Platform Mastery & Innovation

Stay ahead of platform updates, algorithm changes, and emerging trends Test and implement new ad formats, targeting options, and automation tools Identify new opportunities to expand reach and improve performance
Required Skill-Set

5+ years of experience managing paid advertising campaigns across multiple platforms Deep knowledge of Google Ads, Meta Business Manager, Microsoft Bing Ads, LinkedIn Ads, and YouTube Ads Proficiency with Google Analytics, Google Tag Manager, and conversion tracking Experience managing and mentoring team members or freelancers Strong analytical skills with a passion for A/B testing and optimization Familiarity with keyword research tools and competitor analysis platforms (e.g., SEMrush, SpyFu) Experience with eCommerce and/or lead gen campaigns a plus Clear, professional communication and presentation skills Ability to thrive in a remote, collaborative, and fast-paced environment
Job Type: Full-time

Pay: ₹12,612.12 - ₹100,000.00 per month

Benefits:

Flexible schedule Health insurance Paid sick time Provident Fund Work from home
Work Location: Remote