Job Description

Key Responsibilities

Strategy Development:

Create and implement data-driven PPC strategies aligned with business goals and client objectives.

Keyword Research:

Identify relevant and profitable keywords to target the right audience for ad campaigns.

Ad Creation:

Write persuasive ad copy and design multimedia elements for advertisements to attract clicks.

Campaign Management:

Set up, monitor, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.

Bid and Budget Management:

Manage ad spend and optimize bids to maximize return on investment (ROI) and ad spend efficiency.

Performance Analysis:

Regularly track, analyze, and report on key campaign metrics like click-through rates (CTR) and conversion rates to identify areas for improvement.

Optimization:

Adjust campaign settings, targeting, and bids based on performance data and consumer behavior to improve results.

Client Communication:

Present campaign performance reports, insights, and recommendations to clients or internal stakeholders.

Collaboration:

Work with other marketing professionals, such as SEO specialists and copywriters, to ensure consistent messaging and overall campaign success.

Stay Updated:

Keep abreast of the latest trends and best practices in PPC advertising to continuously enhance campaign effectiveness.
Job Type: Full-time

Pay: ₹70,000.00 - ₹80,000.00 per month

Benefits:

Work from home
Application Question(s):

Previous campaign metrics - including what kind of budgets you handle in what industries. Portfolio or work samples.
Work Location: Remote