to manage and optimize our paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms. The ideal candidate will have hands-on experience in planning, executing, and analyzing paid campaigns to maximize ROI and achieve business goals.
Key Responsibilities:
Develop, execute, and manage PPC campaigns on Google, Meta, LinkedIn, and other relevant platforms.
Perform keyword research, competitor analysis, and audience targeting.
Write engaging ad copies and ensure strong call-to-actions.
Monitor daily campaign performance, optimize bids, and adjust budgets for better ROI.
Track, analyze, and report campaign performance using Google Analytics and ad platform dashboards.
Conduct A/B testing on ads, landing pages, and targeting strategies.
Stay updated with the latest PPC trends, platform updates, and best practices.
Collaborate with the marketing and design teams to ensure cohesive ad creatives and landing pages.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Business, or related field.
1-6 years of proven experience managing PPC campaigns.
Strong understanding of Google Ads, Meta Ads Manager, and LinkedIn Ads.
Proficiency in Google Analytics, Tag Manager, and keyword research tools.
Excellent analytical skills and attention to detail.
Google Ads and/or Meta certification preferred.
Job Types: Full-time, Permanent
Work Location: In person
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