Job Description

We are looking for a data-driven Senior Performance Marketing Specialist with deep expertise in Google Ads and LinkedIn Ads. You will be responsible for driving high-quality leads in the America region, scaling paid campaigns, improving attribution accuracy, and maximizing ROI across channels. This role requires strong executional skills, advanced tracking knowledge, and hands-on experience with marketing automation platforms.
Key Responsibilities

• Strategize, execute, and optimize Google Ads and LinkedIn demand-generation campaigns
• Manage large monthly budgets with a strong focus on pipeline growth and measurable ROI
• Set up accurate tracking using Google Tag Manager, attribution models, and conversion pixels
• Implement A/B testing for messaging, creatives, and landing experiences
• Partner with content, design, and sales teams to align on ICP, targeting, and campaign funnels
• Develop performance dashboards and deliver insights to accelerate campaign success
• Ensure smooth integration of leads into CRM and nurturing workflows
• Utilize automation platforms for lead scoring, routing, and conversion tracking
• Keep up with the latest advertising trends, platform innovations, and best practices

Requirements

• 7-8 years of hands-on PPC/demand generation experience
• Strong command of Google Search, Display, YouTube & LinkedIn Lead Gen campaigns
• Proven experience handling high-budget paid campaigns
• Expertise with analytics and tracking tools:
• Google Analytics, GTM, Google Conversions
• Experience with marketing automation & CRM platforms:
• HubSpot, Marketo, RampMetrics, Zoho (or similar)
• Proven success in B2B tech or SaaS marketing
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management

Skills Required