Job Description

Role Overview
This role manages paid advertising on Google and Meta (Facebook & Instagram) to generate high-quality leads, not just high numbers. The focus is on improving conversion rates, reducing cost per lead, and increasing return on investment (ROI) for UK healthcare clients.
Why this role matters

• Paid ads can waste money if not managed carefully

• This role ensures ad spend turns into real enquiries and revenue

• Success is measured by business results, not clicks or impressions

Key Responsibilities
Campaign Management

• Manage and optimise Google Ads (Search, Display, Performance Max)

• Manage and optimise Meta Ads (Facebook & Instagram)

• Monitor daily performance and adjust budgets responsibly

Lead Quality & Performance

• Focus on lead quality, not just volume

• Improve conversion rates across ads and landing pages

• Reduce cost per lead (CPL) while maintaining performance

• Track and improve ROI

Testing & Optimisation

• Test:

• Ad creatives (images, videos, copy)

• Audiences

• Funnels

• Landing pages

• Use test results to scale what works and stop what doesn't

Data & Analysis

• Analyse campaign data to make clear decisions

• Use reports to explain:

• What is working

• What is not

• What needs to change

• Set up and monitor conversion tracking

UK Healthcare Focus

• Understand the UK health sector (clinics, medical services, patient leads)

• Follow platform rules and compliance standards for healthcare advertising

• Optimise campaigns for enquiries that convert into booked appointments

Requirements
Required Skills & Experience
Technical Skills

• Strong, proven experience with:

• Google Ads

• Meta Ads

• Clear understanding of:

• Conversion tracking

• Cost per lead

• ROI measurement

Analytical Skills

• Highly data-driven

• Comfortable working with numbers and performance metrics

• Able to explain results in simple terms

Growth & Scaling

• Able to scale campaigns responsibly

• Maintains efficiency while increasing spend

• Avoids sudden budget increases that damage performance

Benefits

• Detail-oriented

• Test-and-learn mindset

• Commercially aware

• Comfortable working with UK clients and expectations

Working Environment

• Based full-time in the Koncept India Office

• Supports UK-based healthcare clients

• Works closely with marketing, design, and strategy teams

Success Measures (KPIs)

• Lead quality improvement

• Conversion rate increase

• Cost per lead reduction

• Consistent ROI growth.

Skills Required