Job Description

InstaServ India Pvt. Ltd. is a

performance-driven digital marketing agency

specializing in

Paid Media (Google Ads, Meta Ads, Amazon Ads), SEO, and Social Media Marketing.

We help businesses scale by delivering ROI-focused campaigns that drive leads, conversions, and measurable growth.

We're looking for a

results-oriented and analytical PPC Specialist

with hands-on experience in

Google Ads, Facebook Ads, Shopping Ads, and Lead Generation Campaigns

to join our growing team.

Key Responsibilities:

Plan, create, and manage PPC campaigns across

Google Ads and Meta Ads (Facebook & Instagram)

. Perform

keyword research

, write compelling ad copies, and set up precise targeting strategies to maximize campaign results. Optimize

shopping ads, catalogue ads, and lead generation campaigns

for conversions and ROI. Monitor campaign performance regularly and provide actionable insights for continuous improvement. Conduct

A/B testing

to enhance CTR, conversion rate, and ROAS. Track campaign performance through

Google Analytics, Facebook Business Manager

, and other analytics tools. Stay up to date with

platform updates, digital advertising trends, and best practices.

Collaborate with the

SEO, content, and design teams

to ensure ad creatives and landing pages align with marketing goals.

Requirements:

2-4 years of proven experience as a

PPC Specialist

or similar role, managing campaigns on

Google Ads and Meta Ads

. Strong understanding of

keyword research, bidding strategies, audience segmentation, and conversion tracking.

Experience handling

eCommerce (Shopping/Catalogue) and Lead Generation campaigns.

Proficiency in tools such as

Google Ads, Google Analytics, Facebook Business Manager

, and other ad management platforms. Strong analytical and data interpretation skills with attention to detail. Excellent communication and teamwork skills to collaborate across departments.

How to Apply:

Send your updated resume to

hr@theinstaserv.com

with the subject line

"Application for PPC Specialist."

Job Types: Full-time, Permanent

Pay: ₹25,227.76 - ₹50,357.14 per month

Benefits:

Flexible schedule Leave encashment
Work Location: In person