Job Description

Job description:Performance marketing, with a proven track record of managing successful campaigns. Proficiency in using advertising platforms such as Google Ads, Facebook Ads ManagerKey Responsibilities :Strategy Development : Create and execute comprehensive marketing strategies, including Social media, PPC, and public relations campaigns, to increase online presence and drive business growth.Social Media Marketing (SMM) : Develop and manage social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.) to enhance brand visibility and engagement.Pay-Per-Click (PPC) Campaigns : Plan, execute, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels to achieve maximum ROI.Public Relations (PR) : Coordinate with internal and external stakeholders to build strong brand reputation and manage online PR activities.Analytics and Reporting : Monitor, analyze, and report on campaign performance metrics, providing insights and recommendations for improvement.Budget Management : Allocate budgets across digital channels and optimize spending for the highest return on investment.Market Trends : Stay up to date with industry trends, tools, and technologies to keep strategies effective and competitive.- Monitor and optimize ad campaigns to achieve key performance indicators (KPIs), such as ROAS and CPI.- Analyze campaign performance data and provide actionable insights to improve ROI.- Lead A/B testing and experimentation with new ad creatives, copy, and targeting options (ref:updazz.com)

Skills Required