Job Description

Responsibilities:

oManage campaigns end-to-end i.e., from idealization, planning & optimizing it across mobile and web. Manage multiple paid campaigns such as Search, GDN, PLA, Re-marketing, Video Ads, App marketing.
oPeriodically develop, allocate and review Marketing / Advertising budgets i.e., weekly, monthly, annually. Also develop concrete plan for Brand campaigns and shopping campaigns.
oHave experience in Google analytics in order to understand the data. Measure and report key performance metrics to optimize campaigns and also provide feedback to the Category and tech team. Communicate key learning's and developments to stakeholders, and offer problem-solving strategies.
oDrive & manages user acquisition for our websites via internal and external channels with a focus on ROAS.
oUnderstanding of analytics tools and analyze metrics: traffic, quality, conversion funnel, attribution and develop strategies to improve key metrics.
oMeasure and optimize on performance ROI, retention, engagement etc.
oPlan, manage and execute to achieve optimum ROI per acquisition.
oCreate maintain reports to communicate the performance of the campaigns to internal stakeholders.
oDevelop and monitor campaign budgets.
oIdentify the latest trends and technologies affecting our industry.

Required Skills & Experience:

oA minimum of 2-3 years' experience in a digital marketing with a specific focus on ROAS campaigns.
oStrong excel and Google Ads, Analytics etc. tools knowledge in order to implement the ad-hoc tasks.
oExperience from e-commerce industry is a plus.
oHas handled budgets of minimum 5-10 lacs on a month-to-month basis.
oLove for data and numbers and formulate data-driven strategies with the strong analytical and conceptual skills.
oStrong interpersonal skills & ability to work with cross-functional teams and external agencies.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Experience:

Search Marketing Occupations: 3 years (Preferred) PPC Campaign Management: 3 years (Preferred)
Work Location: Remote