Job Description

We are seeking a talented and results-driven PPC & SEO Specialist to join our dynamic marketing team. The ideal candidate will have extensive experience in both managing and optimizing PPC campaigns and developing effective SEO strategies. You will be responsible for driving traffic, improving search engine rankings, and maximizing ROI through integrated PPC and SEO strategies.

Key Responsibilities:

PPC Campaign Management:

Create, manage, and optimize PPC campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

SEO Strategy Development:

Develop and implement SEO strategies to improve organic search rankings, drive quality traffic, and increase visibility.

Keyword Research:

Conduct comprehensive keyword research to identify high-performing keywords for both PPC and SEO. Implement findings into campaigns and optimization efforts.

Ad Creation & Optimization:

Write compelling ad copy and design engaging ad creatives for PPC campaigns. Optimize ads and landing pages to enhance user engagement and conversions.

On-Page & Off-Page SEO:

Optimize website content, meta tags, and other on-page elements. Develop off-page strategies, including link-building and outreach, to improve domain authority.

Budget & Resource Management:

Monitor and manage PPC budgets, ensuring effective resource allocation to achieve maximum ROI. Align PPC efforts with SEO goals to ensure cohesive marketing strategies.

Performance Analysis:

Analyze performance metrics for both PPC and SEO initiatives. Generate detailed reports and provide actionable insights to optimize campaigns and improve search engine visibility.

A/B Testing:

Conduct A/B testing on ad copies, landing pages, and other key elements to refine and enhance campaign performance.

Competitor Analysis:

Monitor and analyze competitors' PPC and SEO strategies. Adjust approaches based on competitive insights and industry trends.

Collaboration:

Work closely with other marketing team members, including content creators, designers, and social media specialists, to ensure PPC and SEO efforts align with overall marketing objectives.

Experience:

Proven experience managing PPC campaigns with a strong understanding of Google Ads and social media advertising platforms. Strong analytical skills and experience with performance tracking and reporting tools. Excellent communication skills and the ability to work collaboratively in a fast-paced environment.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Experience:

total work: 1 year (Preferred)
Work Location: In person